Evernight already has a MySpace which was created as part of the buildup for Massacre.
There is a stickied thread in Comments about it.
http://www.myspace.com/evernightgames
Not sure that there are many people actively 'advertising' as a 'top friend' or posting messages about the game though. I suppose there may be a possible turn incentive available for advertising via MySpace. Will have a think about it.
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Heal or Hurt, is a cool idea as long as someone is prepared to run it. I dont have the time to dedicate to being online for closing rounds etc.
Gerien, message me over PM if you want to set it up.
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Iado, I am in the process of writing such a tool. But for now, until I find the time to finish it, I have to do it manually.
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MoP,
Poker might be fun. With the chess tournies, we usually leave it down to the players to organise. It's easier with this type of thing. I have no problems with any kind of tourny being run for turns prizes as long as it's open to all.
PM me if you want to set something up